Wipster seeks to enable brands to be content machines, by increasing marketing productivity and collaboration, allowing more time to create, deliver, measure, and optimise great content.
Collaborative review, edit, and approval video pre-publishing SaaS platform, used to create and distribute effective marketing content at scale. Wipster targets agencies, brands, and media companies and, with limited quality competition, is well placed to take advantage of the increasing global demand for online video marketing content. According to Break Media, video advertising spend is estimated to have reached US$5.4 billion in 2017 with a 1/3rd of all online activity spent watching video. Over 500 million people now watch Facebook videos on a daily basis alone. Wipster supports the production process as video dominates the digital content world with faster wifi and mobile connectivity, allowing people to watch more engaging content.
The platform is easy to use and integrates with a range of creative market tools and publishers. Wipster’s offering is targeted to expand across other marketing campaign collateral (audio, PDF etc.). Established in 2012, the company has built offices located in New Zealand and the US.