Fund II - Portfolio

ShuttleRock

Introduction

Enterprise software marketing platform that provides brands with high velocity mobile-optimised value advertising creative at scale.

Overview

The sheer volume of ad creative required for performance in digital channels cannot be efficiently produced and delivered by traditional models (which are based on ‘billable hours’). Shuttlerock’s Creative Technology drives mobile ad performance by scaling and optimising creative production and delivery.

According to data firm eMarketer, the digital advertising opportunity is huge; Facebook alone claimed about 12% of the US$186.8 billion global market in 2016 (US$23 billion). Shuttlerock is well placed to take advantage of the market opportunity through distribution with valued relationships with globally recognised companies including Facebook (as a selected Facebook Marketing Partner).

The Shuttlerock Founder is a successful serial entrepreneur within the Ad Tech space and has significant connections throughout Japan (having been the first foreigner to list a company on the Tokyo Stock Exchange).

Customer Selection