Fund II - Portfolio



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LinkedIn type vertically focused online network connecting architects with commercial building product manufacturers.


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Modlar is a proven global leader in its niche with significant penetration through their network of 200,000 specifiers/architects. This includes 100% of world’s top 20 architecture firms and 82% of the top 100 firms with positive user retention and engagement metrics.

Product suppliers find it challenging to connect with specifiers and have very poor visibility over forward orders worth US$300 billion in total building product spend annually. It costs manufacturers millions on sales reps, manuals, magazines and trade shows to reach their customers. Modlar seeks to build a community of highly engaged specifiers, building valuable relationships between specifiers and product manufacturers, with easy access to quality product information. More engaged specifiers = more suppliers = more specifiers.

Customer Selection